PART ONE: Creative Approach/Messaging
- What is the objective of the video? What do we want the audience to think, feel and do after viewing the video?
- Who is the ideal viewing audience for your video.
- How will the audience benefit from watching the video?
- What key messages do you want to get across in the video?
- Who is going to write the script?
- How much specificity, facts, figures, talking points must be provided to the script writer?
- What is the desired tone, manner and mood for the video?
- Is there any existing video footage or graphics that can be re-purposed in the video?
- Can stock footage/graphics be utilized in place of original location shooting?
- Have you identified individuals to be speakers in the video? If so, how people will be included and are there bios and photos available for each person?
PART TWO: Production
- What specific geographic and/or building location(s) will be required for shooting the video?
- Will crew travel be a cost consideration – most labor is based upon portal-to-portal?
- Are there additional locations available for b-roll shots or atmospheric shots that might be needed for cutaways - people working, building amenities, etc?
- Has a shoot location(s) within the building been determined - Rooms/Location
- Is the location ‘noise secured’? (clear of construction/traffic or outside noise, office conversations, elevators, foot traffic)
- Are there windows at the location (will we have to contend with sunlight/exterior lights)?
- Will outlets for lights be available and will there be a building electrician or maintenance person available?
- On the day of the shoot, what hours will we have access to the location? (we may need to arrive early for set-up and stay late to finish the shoot). The crew normally arrives approximately 90 minutes prior to the scheduled “roll tape” time.
- Will the building/location be accessible? (i.e. not locked if it is too early/late in the day)?
- What is the parking & loading protocol? What information will building security need for all crew / vehicles involved?
- Who should the crew contact upon arrival? (name, phone number, email address)?
- Are location or filming permits needed for this location? Have they been filed with appropriate offices? Will copies of the permits be needed on-site during filming?
- Is a separate insurance rider – Certificate of Insurance (COI) - needed for this shoot? Will a copy of the COI be needed on-site?
PART THREE: Post-Production
Prior to editing, all music, graphics and voiceover narration must be finalized. Plan for the following items prior to initiating post-production and editing, either before, or as soon as possible after the shoot is completed:
- Do you have specific ideas on music or voice-over talent for your video or would you like suggestions?
- Is there a corporate branding guideline to be followed?
- What type styles for titles or other text in video?
- What graphic design and colors should be considered for transitions?
- Are their existing charts, graphics or photos to include, and do they need enhancement?
PART FOUR: Deliverables
- What format – DVD or web based?
- Are either custom design labels and packaging required?
- Closed captioning required?
- Foreign language versions required?
Now you have considered nearly every element for budgeting and planning your next video project. You can now expect a more accurate budget, a better production experience and less stress.