Tuesday, July 24, 2018

What to Consider When Comparing Video Companies, by Victor Van Rees


You've been tasked with creating a polished, complex marketing, tradeshow or recruiting video. Now’s the time to think about turning to a comprehensive, professional and multi-faceted production center for that  extra touch, that more sophisticated look that only a full service production company can offer. Oh, and you need a rapid response only a full-service vendor can provide. Here are just a few key capabilities you should make sure your video vendor can provide...

SPECIAL EFFECTS AND ANIMATION: When your presentation has to stand out from the crowd and leave an impression, you want that extra sizzle that only motion graphic effects or animation can bring. A blend of multi-layered scenes with special transitions can create a pace and emotion to carry your message.




American Petroleum Institue "Natural Gas: Powering Your Life"  https://portfolio.efxmedia.com/279882034






If you need to convey an intangible concept or bring a computer program to life, an animation might be the best, or only, way to illustrate it. Full service post-production facilities generally have motion graphic designers or animators on-staff that specialize in creating impressive, even realistic effects, and have the know-how to blend them seamlessly into an edited piece.


EXPERIENCED WORLD-CLASS EDITORS AND PRODUCERS: You know your company and its message, but are you having trouble crafting a bunch of interview sound bites into a real story appropriate for your audience? A professional who has spent a career in developing insight and presentation skills for every occasion will add that extra something. Storytelling is an art requiring talent enhanced by experience. Balancing all the elements, effortless pacing, eliciting a specific emotion... these are some of the advantages of working with an industry pro.


Fairfax Country Health: "Suicide Hotline" https://portfolio.efxmedia.com/214675117








DISTANT LOCATION PRODUCTION:You need scenes shot in Juno, Wichita, Duluth or Hong Kong. How do you find a local crew you can trust to shoot with the right equipment, in the best quality, with the right attitude, who will show up on time? A full service production center like EFX Media has a network of trusted crews in nearly every state and twelve other countries.


Orbital Facilities Overview Video with scenes shot in Arizona, Southern California and Northern Virginia https://portfolio.efxmedia.com/238115288

AES "Spark" with scenes shot in Panama, Puerto Rico, Indianapolis, Georgia and Southern California https://portfolio.efxmedia.com/214675117





An experienced full-service production facility can master to just about any format, develop interactive menu driven video applications, or provide expertise when it comes to translation, captioning, fulfillment, or digital asset management. At a full-service production center you can take advantage of robust technology to boost efficiency, particularly when ambitious projects require a rapid response. At EFX Media you can take advantage of a team of expert editors, technicians and producers armed with multiple edit suites to finish within the most stringent timeframes.