A video
on your website, or on YouTube, has proven to be integral marketing tool, not
just a stylish branding element. A short, high-quality video, or better a
series of short videos, can actually lead clients to your site via search
engines (enhanced SEO). Web videos can help convert viewers into customers, and
can influence viewer attitudes. Web videos are fast becoming a critical facet
of successful marketing initiatives, and the numbers confirm it...
51.9% of marketing professionals worldwide cite video as the type of
content with the best ROI.
eMarketer
A software marketing video for Price Waterhouse http://efxmedia.com/work/portfolio/?v=pwc-tpim
75% of executives polled said that they
watch work-related videos on business websites at least once a week. The
results breakdown:
50% watch business-related videos
on YouTube
65% visit the marketer’s website
after viewing a video
59%
of senior execs
polled would rather watch a video than read text.
65% of those
who view a video click through to visit the vendor website
50% look for
more information and
45% report
that they contacted a vendor after seeing an online video ad. 50% of those who viewed an online
marketing video went on to make a purchase for their business.
Forbes Magazine and Brainshark
Orbital corporate marketing video http://www.efxmedia.com/work/portfolio/?v=orbital-overview_2013
46%
of people polled say they’d be more likely to seek out information about a
product or service after seeing it in an online video. Eloqua
Hanley Wood marketing
3D animation http://efxmedia.com/work/portfolio/?v=hanley_wood_overview_2013
Video attracts two to three times as many monthly visitors,
doubles their time spent on the site and has a 157% increase in organic
traffic from search engines. MarketingSherpa
LinkedIn Post: Followers like, share, and comment on video posts twice as often as they
do on regular updates!
Having video on the landing page of your site makes it 53%
more likely to show up on page 1 of Google. Mist Media
A recent poll found that
93% of marketers had used video for online marketing, sales or communications
purposes at some point during 2013, up from 81% in 2012. Another 3% said they
had not used video in 2013 but were considering doing so. The growing
importance of digital video marketing is also reflected in the number of dollars
marketing professionals are allocating to the channel. The poll found that
70.5% of respondents expected their outlays for video to increase in 2013 over
the previous year, while 14.6% indicated that budgets would remain static. Just
1.3% foresaw a drop in video marketing budgets for the year.
The following graphs
illustrate findings about online marketing videos from a survey conducted
during Q2 2013 and Q3 2013 by the Web Video Marketing Council, ReelSEO and Flimp Media
Is
it any wonder that web video is now the sixth most popular content marketing
tactic, as 70% of B2B marketers use some form of online video with
their overall strategies. Eloqua
Victor Van Rees
