Wednesday, April 30, 2014

Web Video by the Numbers – Not Just Window Dressing, by Victor Van Rees

A video on your website, or on YouTube, has proven to be integral marketing tool, not just a stylish branding element. A short, high-quality video, or better a series of short videos, can actually lead clients to your site via search engines (enhanced SEO). Web videos can help convert viewers into customers, and can influence viewer attitudes. Web videos are fast becoming a critical facet of successful marketing initiatives, and the numbers confirm it...

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.



A software marketing video for Price Waterhouse

75% of executives polled said that they watch work-related videos on business websites at least once a week. The results breakdown:
50% watch business-related videos on YouTube
65% visit the marketer’s website after viewing a video
59% of senior execs polled would rather watch a video than read text.
65% of those who view a video click through to visit the vendor website
50% look for more information and
45% report that they contacted a vendor after seeing an online video ad. 50% of those who viewed an online marketing video went on to make a purchase for their business.
Forbes Magazine and Brainshark

46% of people polled say they’d be more likely to seek out information about a product or service after seeing it in an online video. Eloqua

Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines MarketingSherpa

LinkedIn Post: Followers like, share, and comment on video posts twice as often as they do on regular updates!

American Petroleum Institute  “Gas Station Spill Prevention”

Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. Mist Media
A recent poll found that 93% of marketers had used video for online marketing, sales or communications purposes at some point during 2013, up from 81% in 2012. Another 3% said they had not used video in 2013 but were considering doing so. The growing importance of digital video marketing is also reflected in the number of dollars marketing professionals are allocating to the channel. The poll found that 70.5% of respondents expected their outlays for video to increase in 2013 over the previous year, while 14.6% indicated that budgets would remain static. Just 1.3% foresaw a drop in video marketing budgets for the year.

The following graphs illustrate findings about online marketing videos from a survey conducted during Q2 2013 and Q3 2013 by the Web Video Marketing Council, ReelSEO and Flimp Media

Is it any wonder that web video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.  Eloqua

Victor Van Rees
Vice President Federal Sales and Marketing

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Arlington, VA 22204
Voice 703-486-2303 ext. 310
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