Our advice to clients is to keep their web videos short if they want viewers to watch the entire presentation. Two to three minutes seems to be the upper limit of web viewer attention spans. But, what about those viewers who want more detail and information?
Our friend Joshua Dinman, Director of Marketing Communications at Orbital Sciences Corporation,a satellite and space launch vehicle manufacturer, offered a solution that should have been obvious – present more than one video.
On the Orbital Sciences Corporation career site, you can view a short overview video about careers http://www.orbital.com/Careers/(see bottom of left hand navigation panel).
But, Josh wanted to share real-life experiences of employees in different job categories. A ten or fifteen-minute video was out of the question. So, longer in-depth video testimonials from a cross-section of employees were presented.
Our friend Joshua Dinman, Director of Marketing Communications at Orbital Sciences Corporation,a satellite and space launch vehicle manufacturer, offered a solution that should have been obvious – present more than one video.
On the Orbital Sciences Corporation career site, you can view a short overview video about careers http://www.orbital.com/Careers/(see bottom of left hand navigation panel). 
Prospective employees could hear from as many potential co-workers as they wished.
That’s the long and short of it. Thanks Josh!
You can view other sample videos at: www.efxmedia.com as well as the Orbital Corporate video at http://www.efxtv.com/media.cfm?c=574&m=1025
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