Using animated elements in your
video, or totally animated videos, is often the best way to articulate
complicated or multifaceted concepts. The cost for tools to create animation
has lowered dramatically over the last few years, while efficiency has
increased. You no longer have to fear that animation will blow up your budget
or your production schedule. Here are a few examples showing how a variety of animation and
motion graphics tools were used to best present compelling presentations…
This technical tutorial for the Federal CIO used 2D animation to simplify the concept of cloud computing for government employees. http://efxmedia.com/work/portfolio/?v=cloud_computing_and_the_federal_government
http://review.efxmedia.com/?v=review-census_anthem_
For CustomInk T-shirts, After Effects was used to assemble a three-dimensional box at the end of the video. After Effects was also put to great use in bringing still photos to life with motion graphics and some very interesting transitions http://demo.efxmedia.com/portfolio/?v=customink-concept_animation
American Petroleum Institute needed to illustrate the safety-conscious techniques employed in hydraulic fracturing. 3D animation was required to demonstrate how the drilling was accomplished. Cinema 4D, a 3D animation software, along with After Effects, were used to best tell the story. http://efxmedia.com/work/portfolio/?v=hydraulic_fracturing
It’s
becoming popular for many budget-conscious clients to utilize what might be
described as “motion-infographics”, as illustrated in this basic animated
graph for Business Software Alliance http://demo.efxmedia.com/portfolio/?v=bsa_gsps
After Effects is also a very powerful compositing tool, offering the ability to combine
multiple objects with motion, or to key people into an environment as illustrated from this scene from a Virtual Bus Tour http://www.efxmedia.com/work/portfolio/?v=arlington_economic_development-virtual_real_estate_tour You can read more about keying and compositing in my previous my blog
article – “Combining Motion Graphics with Live Video” http://efxmediavictor.blogspot.com/2012/06/combining-motion-graphics-with-live.html)
In conclusion, make sure you consider the whole range
of video graphics techniques when telling your next video story - motion graphics, 2D animation, 3D animation, compositing/keying, and most important, a creative and technically savvy designer and editor.
EFX Media is Washington, DC’s leading provider of
Video and Interactive Solutions. Our
core business revolves around Video Production, Interactive Media, and Video
Archiving.The
EFX Media production team has vast experience writing, directing and producing
effective, award-winning communications. Our
extensive in-house capabilities include multiple high-definition editing and
animation suites, a comprehensive digital file management and fulfillment
center, and a multifaceted interactive programming & design department. Since
1983, our commitment to quality and effective communications has earned the
trust of countless corporate, association and government clients.
Victor
Van Rees
EFXMEDIA
Vice President Federal Marketing
vvanrees@efxmedia.com
2300 South Ninth Street Arlington, VA 22204
Voice 703-486-2303 Cell: 703-447-8950
View our demos at: www.efxmedia.com
EFXMEDIA
Vice President Federal Marketing
vvanrees@efxmedia.com
2300 South Ninth Street Arlington, VA 22204
Voice 703-486-2303 Cell: 703-447-8950
View our demos at: www.efxmedia.com
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